To wander on in a huge forest without thought of return. To stand upon the shore and gaze after a boat that disappears behind distant islands. To contemplate the flight of wild geese seen and lost among the clouds.
And, subtle shadows of bamboo on bamboo.”
– Zeami Motokiyo
Yugen Brand is a concept lounge & restaurant in Jumeirah where people of the city meet to socialize & gather for a refined culinary experience. It is designed to offer the best of different cuisines ( Japanese , Mexican, Vietnamese, & international ) with other contemporary food selections. The brand is positioned to primarily target local & khaleeji audience along with expat community offering them with a unique nonalcoholic lounge experience.
In a city where new concepts are born everyday, we will create a unique F&B destination that will be the focus of the city and lead the market to a high level of F&B Experience. We are in the people’s business serving them with happy beautiful memories through our uniquely designed destinations.
“Finding the balance between Subtlety and Surrealism to evoke powerful emotions”