The structure is meant to set a focal point of the area without being too imposing to the natural landscape. The form is seemingly a monolithic piece that references the base of the Nabatean Architecture, as being carved out of a singular rock formation. The right shade of color has been selected to blend in with the surrounding to be one with nature. The interiors are zoned to maximize the view of the environment in 180 degrees. The result is a retail and activity experience like no other.