Yugen admin February 14, 2022
Project Description
jumeirah, Dubai, UAE
“To watch the sun sink behind a flower clad hill.

To wander on in a huge forest without thought of return. To stand upon the shore and gaze after a boat that disappears behind distant islands. To contemplate the flight of wild geese seen and lost among the clouds.

And, subtle shadows of bamboo on bamboo.” Zeami Motokiyo

“Contemporary Lounge Experience” Yugen is an important Japanese concept of aesthetics that promotes the subtle and the profound. The brief was to create a backdrop for the wide variety of offerings. A look that is minimal and devoid of any style is made to match the modern re-interpretation of the dishes. In line with the rotational features of the place are artworks that convey a specific story per given time period. As a brand that originates in the UAE, and as the initial artwork concept, the story of the Emirati culture will be given the limelight. It opens up the first chapter and a great way to connect with the people. Surrealism was the chosen style to compliment the subtle architecture and interiors.

These cultural references convey a deep meaning that seeks to release the creative potential of the unconscious mind by irrational juxtaposition of images. The mix of the raw and brutalist approach that suggests what has not been said or shown and these avant-garde artworks resolve the previously contradictory conditions of dream and reality. It is treated with a theatrical quality to highlight the focal points or climax of the story. Overall the quality projects a strong experimental sense of space, layered from one another.